Regular cleaning is essential to keeping your new jute braided rugs looking good. Periodic vacuuming is recommended for all area rugs. We advise against using a vacuum with a "beater bar" (rotating brush) as the brush can pull at and damage your rug. You want to vacuum your rug with suction, therefore using an attachment or raising the beater bar so that it doesn't come in contact with your rug is the best option.
For occasional stains and spills spot cleaning with a gentle cleanser and a cloth are your best bets. Blot the stain, don't scrub. Again, you don't want to use a brush as this can tear at the fibers of your area rug.
For more thorough cleaning we recommend that you send the braided jute rug out to be cleaned at a professional rug cleaners. They will clean both sides of your rug and allow it to dry flat. If you are having your rug cleaned in your home be sure your rug is being cleaned by the extraction method. You don't want your rug to be "shampooed" using a machine with rotating brushes.