VHC Brands Braided Rugs

Enhance the look of your home with the 24x78 inch Kettle Grove Jute Rectangle Rug. This rug beautifully features natural tan, black, and caramel brown braided jute blend fibers. Includes a separate 100 percent PVC rug pad to prevent slipping and moving. Create a warm, homey feeling in your hallway with deep primitive colors in a curl-resistant jute blend that adds style and safety anywhere a versatile area rug is needed. The Kettle Grove Jute Runner measures 24x78 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features a blend of warm caramel, country black and dark creme for a natural, rustic look that complements a wide array of country farmhouse decor. Features Primitive Hallway Runner — Includes one 24 by 78 inch runner-style rug and one PVC rug pad for added traction to hold your rug in place. Jute Blend — This rustic area rug is constructed with tightly woven braids made of 80 percent jute and 20 percent cotton and other fibers for a heavier rug that relaxes faster and stays flat. Primitive Country Decor — Warm, natural tones form the perfect accent piece for modern primitive, classic country and rustic cabin decor. Easy Care — Spot clean with a damp cloth and a mild, clear detergent. Caramel & Black Weave — Alternating braids of warm caramel and country black with deep creme highlights add rustic, durable style to any surface. Coordinating Accessories — The Kettle Grove Collection by VHC captures the cozy, rustic feel of modern primitive decor with country black, warm khaki and dark creme designs in a mix of traditional patterns. Primitive five-point stars and crow accent pieces feel at home in traditional country homes and backcountry cabins. Authenticity — Sometimes copied, never duplicated. VHC products ALWAYS feature attached product tags. Primitive Rug — Our Kettle Grove Jute 24x78 inch Rug features alternating solid and mixed braids in a classic country color palette. Textured Material — The rectangle rug is crafted with 80 percent jute and 20 percent other fibers; the tighter weave allows it to lay flatter once the item is unpackaged. Hallway Runner — The traditional rectangle shape of this floor mat is perfect for any entryway, hallway, or extended room. Durable & Non-slip — Includes a separate 100 percent PVC rug pad that keeps this lightweight rug in place and prevents slipping and bunching. Coordinating Accessories — Pair this rug with the other matching tabletop and rug items from the Kettle Grove Jute Collection. Specifications Material: 80% Jute / 13% Cotton Blend / 7% Acrylic Colors: Natural, Country Black, Caramel Straps: N/A strap - N/A" long with N/A" drop Manufacturer Country: India Care: Spot Clean Weight: 7.9 lb Components: 1 x Rug - 24" x 78" 1 x Rug Pad - 22" x 76" 

Enhance the look of your home with the 24x36 inch Potomac Jute Stencil Star Oval Rug. This rug beautifully features natural tan, burgundy, and navy braided jute blend fibers.  Features Americana Rug — Our Potomac Jute 24x36 inch Stencil Star Rug features alternating solid and mixed braids in a country color palette and a stenciled star design. Textured Material — The oval rug is crafted with 80 percent jute and 20 percent other fibers; the tighter weave allows it to lay flatter once the item is unpackaged. Door Mat — The traditional oval shape of this floor mat is perfect for any door, kitchen sink, or appliance. Coordinating Accessories — Pair this Americana rug with the other matching tabletop and rug items from the Potomac Jute Collection. Coordinating Accessories — Pair this rustic decor rug with matching coasters, placemats, kitchen chair pads, table runners, or trivets from the Potomac collection. Specifications Material: 80% Jute / 13% Cotton Blend / 7% Acrylic Colors: Natural, Burgundy, Navy Straps: N/A strap - N/A" long with N/A" drop Manufacturer Country: India Care: Spot Clean Weight: 3.5 lb Components: 1 x Rug - 24" x 36"

Answer the call of the wild with the rugged but stylish Wyatt Bear Jute Rug. Found in 40 states across America, the black bear brings to mind deep woods and high mountains. With this iconic bear stenciled in the center over solid dark tan, this 20" x 30" rectangular rug adds an enduring, rustic touch to any decor. Concentric braids of black, crimson, and army green jute provide earthy color to this gorgeous rug. Includes a separate 100% PVC rug pad for non-slip quality. Add a sense of adventure and deep woods style with bold colors and iconic mountain imagery in a curl-resistant jute blend that adds style and safety anywhere a small accent rug is needed. The Wyatt Stenciled Bear Jute Rug measures 20x30 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features a blend of inky black, army green and deep red surround a tan central design of a stenciled bear silhouette for a dark, rustic look that complements a wide array of country cabin and lodge decor. Features Quality Material & Construction — Our Wyatt Rectangle Rug is crafted from 80% jute and 20% other fibers for a more durable, tighter weave. Unique Features — With a pile height of 0.25 inches, this thin jute rug works beautifully in an entryway or in front of cupboards, making it easy to open and close any door without catching on the soft jute material. Rustic Decor — The unique texture of the jute material warms your floor with a rugged design. This rustic bear area rug adds a cozy element to your home with a black bear surrounded by a border of black crimson, and army green. Coordinates — Pair this bear rug with our entire Wyatt Collection for a cohesive look throughout your home. Including bedding, curtains, tabletop, and rugs in a variety of sizes and styles. Rug Size — This rectangle 20" x 30" rug fills your empty floor in the living room, bedroom, or entryway with cozy texture. Let this little rug define your small areas and make them important with quality comfort and design. Durable & Non-slip — This decorative mat includes a separate 100% PVC rug pad that works on most floor types to help keep the rug in place and prevent slipping and bunching. Rustic Area Rug — Includes one 20 by 30 inch rectangular area rug and one PVC rug pad for added traction to hold your rug in place. Jute Blend — This rustic area rug is constructed with tightly woven braids made of 80 percent jute and 20 percent cotton and other fibers for a heavier rug that relaxes faster and stays flat. Rustic Decor — The unique texture of the jute material warms your floor with a rugged design. This rustic bear area rug adds a cozy element to your home with a black bear surrounded by a border of black crimson, and army green. Easy Care — Spot clean with a damp cloth and a mild, clear detergent. Iron safe. Black Bear Accent — Alternating braids of deep black and dark tan and a large stenciling of a classic American black bear add rustic, durable style to any surface. Coordinating Accessories — Escape to bear country with the wild and adventurous Wyatt Collection by VHC. Shades of bright crimson red, muted khaki and deep espresso brown make any home feel like a cozy hunting lodge with bear and deer accents on traditional country fabrics like woodsy plaids and rustic materials like jute. Authenticity — Sometimes copied, never duplicated. VHC products ALWAYS feature attached product tags. Specifications Material: 80% Jute / 13% Cotton Blend / 7% Acrylic Colors: Crimson, Khaki, Espresso Manufacturer Country: India Care: Spot Clean Weight: 2.4 lb Components: 1 x Rug - 20" x 30" 1 x Rug Pad - 18" x 28" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.

Create a classic farmhouse touch for your country home with the half circle jute rug. Its unique shape makes it perfect for use as an indoor welcome mat, a rug to put next to your sink for doing dishes, or any other space that needs warming up. Having a separate PVC rug mat included means your rug won't slip. Features SIMPLE STYLE Our half circle jute rug features a rustic farmhouse style featuring indigo, powder blue and creme that is an understated complement to any home. SIZE Measures 16.5x33 inches, perfect for your front door. MATERIAL This half circle rug is made from a blend of 80% jute and 20% wool, giving it that classic jute texture and look while making it easier to maintain. The added weight from the wool allows it to lay flat, preventing creasing. DURABLE Braided jute rug is made from tightly woven jute and wool, making it less prone to unraveling or wear and tear from regular daily use. SAFETY The separate included PVC rug mat holds your jute rug in place, preventing slipping and sliding that can happen with a traditional jute rug. Specifications Material: 100% Jute/Wool Blend Colors: Indigo, Powder Blue, Creme Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 1.6 lb Components: 1 x Rug - 16.5" x 33" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Add a cozy touch to your entryway or hallway with this jute rug runner. With a unique braided texture and primitive country color scheme, this rug runner can easily coordinate with every style of furniture you may have in your home. Having a separate PVC rug mat included means your rug won't slip. Features SAFETY A separate PVC rug pad is included that provides better traction, securing the rug in place MATERIAL These rug runners are made from high-quality jute, 80% jute 20% wool, comparable to 100% jute but slightly heavier. Relaxes faster and lays flatter than 100% jute DURABLE A tighter weave of natural jute blended with wool makes our rug runners last longer than others, preventing unraveling CLASSIC PRIMITIVE STYLE and country flair makes this jute rug runner a neutral beautiful mixture of terracotta with burgundy and dark tan to add to any home decor SIZE Measures 22x72 inches, the perfect length and width for a hallway or entryway Specifications Material: 100% Jute/Wool Blend Colors: Terra Cotta, Burgundy, Dark Tan Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 2.6 lb Components: 1 x Rug - 22" x 72" 1 x Rug Pad - 20" x 70" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Create that warm homey feeling in your simplistic country home with the addition of this braided jute rug. It covers a good amount of floorspace, providing a comfier, cozier place for everyone in your home (furry friends included). The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features MATERIAL Made with 80% high-quality jute and 20% wool and other fibers for a heavier rug that relaxes and flattens out quicker SIZE Natural fiber woven jute rug measures 27x48 inches with a PVC rug pad included SAFETY A separate PVC rug pad is included that provides better traction, securing the rug in place PRIMITIVE STYLE Comes in a rich terracotta woven with burgundy and dark tan to make the perfect cozy addition to your country decor HIGH-QUALITY AND DURABLE Crafted using a tightly-woven braided jute blend, our products are quality and made to last through the years Specifications Material: 100% Jute/Wool Blend Colors: Terra Cotta, Burgundy, Dark Tan Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 4.7 lb Components: 1 x Rug - 27" x 48" 1 x Rug Pad - 25" x 46" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Create that warm homey feeling in your simplistic country home with the addition of this braided jute rug. It covers a good amount of floorspace, providing a comfier, cozier place for everyone in your home (furry friends included). The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features MATERIAL Made with 80% high-quality jute and 20% wool and other fibers for a heavier rug that relaxes and flattens out quicker SIZE Natural fiber woven jute rug measures 20x30 inches with a PVC rug pad included SAFETY A separate PVC rug pad is included that provides better traction, securing the rug in place PRIMITIVE STYLE Comes in a rich chestnut brown alternating with dark tan, country black and white to make the perfect cozy addition to your country decor HIGH-QUALITY AND DURABLE Crafted using a tightly-woven braided jute blend, our products are quality and made to last through the years Specifications Material: 100% Jute/Wool Blend Colors: Chestnut Brown, Country Black, Dark Tan Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 2 lb Components: 1 x Rug - 20" x 30" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Add a cozy touch to your entryway or hallway with this jute rug runner. With a unique braided texture and primitive country color scheme, this rug runner can easily coordinate with every style of furniture you may have in your home. Having a separate PVC rug mat included means your rug won't slip. Create a warm, homey feeling with classic country colors and bold black stars in a curl-resistant jute blend that adds style and safety anywhere a long runner style rug is needed. The Colonial Star Jute Runner measures 22x72 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features a blend of country black, natural tan, and bright red for a timeless look that complements a wide array of country farmhouse and primitive decor. Features Primitive Runner — Includes one 22 by 72 inch rectangular runner style rug and one PVC rug pad for added traction to hold your rug in place. Jute Blend — This rustic area rug is constructed with tightly woven braids made of 80 percent jute and 20 percent cotton and other fibers for a heavier rug that relaxes faster and stays flat. Modern Primitive Decor — Bold colors and a timeless design make this primitive country rug a perfect accent for farmhouse, rustic, and even cabin style decor. Easy Care — Spot clean with a damp cloth and a mild, clear detergent. Iron safe. Star Accents — Alternating braids of deep black and natural tan with bright red highlights get a primitive touch with a bold ring of stars. Coordinating Accessories — Combining country black, tan and bright red in a braided jute blend with star accents, the Colonial Star Collection by VHC offers a wide variety of rustic farmhouse rugs, kitchen, and tabletop accessories to complete the look of any classic country home. Authenticity — Sometimes copied, never duplicated. VHC products ALWAYS feature attached product tags. SAFETY A separate PVC rug pad is included that provides better traction, securing the rug in place MATERIAL Made from a mixture of 80% jute 20% wool, this rug resists creasing and lays flat DURABLE A tighter weave of natural jute blended with wool makes our rug runners last longer than others, preventing unraveling CLASSIC PRIMITIVE STYLE and primitive country flair makes this jute rug runner a beautiful mixture of bright red, black and tan with a colonial star applique to add to any home decor SIZE Measures 22x72 inches, the perfect length and width for a hallway or entryway Specifications Material: 100% Jute/Wool Blend Colors: Natural, Country Black, Bright Red Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 5.9 lb Components: 1 x Rug - 22" x 72" 1 x Rug Pad - 20" x 70" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.

Add a cozy touch to your entryway or hallway with this jute rug runner. With a unique braided texture and primitive country color scheme, this rug runner can easily coordinate with every style of furniture you may have in your home. Having a separate PVC rug mat included means your rug won't slip. Features SAFETY A separate PVC rug pad is included that provides better traction, securing the rug in place QUALITY MATERIAL These rug runners are made from 80% jute and 20% wool. The wool gives the added weight needed to lay flat. DURABLE A tighter weave of natural jute blended with wool makes our rug runners last longer than others, preventing unraveling Classic Style — A beautiful, primitive-style mixture of red, black and tan with a colonial star applique to add country flair to any space. Size — Measures 22x72 inches, the perfect length and width for a hallway or entryway Specifications Material: 100% Jute/Wool Blend Colors: Natural, Country Black, Bright Red Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 2.6 lb Components: 1 x Rug - 22" x 72" 1 x Rug Pad - 20" x 70" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Create a classic farmhouse touch for your country home with the half circle jute rug. Its unique shape makes it perfect for use as an indoor welcome mat, a rug to put next to your sink for doing dishes, or any other space that needs warming up. Having a separate PVC rug mat included means your rug won't slip. Features SIMPLE STYLE Our half circle jute rug features a rustic farmhouse style featuring khaki, grey taupe, and creme that is an understated complement to any home. SIZE Measures 16.5x33 inches and includes a separate PVC pad, perfect for your front door MATERIAL This half circle rug is made from a blend of 80% jute and 20% wool, giving it that classic jute texture and look while making it easier to maintain. The added weight from the wool allows it to lay flat, preventing creasing DURABLE Braided jute rug is made from tightly woven jute and wool, making it less prone to unraveling or wear and tear from regular daily use SAFETY The separate included PVC rug mat holds your jute rug in place, preventing slipping and sliding that can happen with a traditional jute rug Specifications Material: 100% Jute/Wool Blend Colors: Khaki, Grey Taupe, Creme Manufacturer Country: India Care: Spot Clean, Iron Safe Weight: 1.6 lb Components: 1 x Rug - 16.5" x 33" 1 x Rug Pad - 14.5" x 31" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

With warm and relaxed sophistication, the Natural Jute Oval Rug can go almost anywhere and coordinates well with many decorative styles. Beautifully constructed of unbleached natural jute fibers for a durable and understated look that provides organic visual interest and timeless design. This jute rug is the perfect accent piece for your home when you want to add texture and classic simplicity to your space. Features Quality Material & Construction — Crafted from 100% natural jute, our rug adds fresh, textured appeal to your floor. The braided jute fiber is arranged in a rustic oval shape. Unique Features — With a pile height of 0.25 inches, this thin jute rug works beautifully when placed in front of doors or in any area around your home. The soft jute muffles sound and adds a hint of cushion for bare feet. Versatile Farmhouse Decor — With hardy natural fibers and neutral style, our jute rug adds warmth and gives instant coziness to any space. Stylish, raw texture meets simplicity that will not overshadow your decor. Coordinates — Pair our small rug with our Natural Jute Collection for a cohesive look on your tables and floors. Try placing in any area that needs a little refresh. Rug Size — This 27x48 oval rug fills your empty floor in the living room, bedroom, or entryway with texture and simple design. The use of a non-skid rug pad is recommended as this rug does not have a latex backing. Specifications Material: 100% Jute Color: Natural Manufacturer Country: India Care: Spot Clean Weight: 3.9 lb Components: 1 x Rug - 27" x 48" 1 x Rug Pad - 25" x 46" * Part of the charm! The product you have purchased contains natural jute fibers making each piece unique. Color variance is to be expected and may not be considered as a defect.  

The Burgundy Tan Jute Rug Oval Stencil Stars 20x30 offers beautiful alternating braids of tan and burgundy surrounded by burgundy 5 point stars to complete any country homestead. Features Premium Construction — with over two decades experience crafting goods for American homes, our items are built to last for years to come. Primitive Decor — traditional style that compliments any primitive or Americana home. Quality Material — made with durable 100% jute for a proper look and feel. Specifications Material: 80% Jute / 7% Acrylic / 13% Cotton Blend Colors: Burgundy, Natural Manufacturer Country: India Care: Spot Clean Weight: 2 lb Components: 1 x Rug - 20" x 30" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Bring a primitive touch to any room with the rectangle 60x96 Kettle Grove Jute Rug. Featuring alternating braids in black, warm creme and soft caramel brown. Create a warm, homey feeling with deep primitive colors in a curl-resistant jute blend that adds style and safety anywhere a versatile area rug is needed. The Kettle Grove Jute Rug measures 60x96 inches and features a classic rectangle shape and tight braids constructed with a durable jute blend. The special blend relaxes faster and stays flat. The included PVC mat makes sure your beautifully braided jute rug stays exactly where it should. Features a blend of warm caramel, country black and dark creme for a natural, rustic look that complements a wide array of country farmhouse decor. Features Primitive Area Rug — Includes one 60 by 96 inch rectangular area rug and one PVC rug pad for added traction to hold your rug in place. Jute Blend — This rustic area rug is constructed with tightly woven braids made of 80 percent jute and 20 percent cotton and other fibers for a heavier rug that relaxes faster and stays flat. Primitive Country Decor — Warm, natural tones form the perfect accent piece for modern primitive, classic country and rustic cabin decor. Easy Care — Spot clean with a damp cloth and a mild, clear detergent. Caramel & Black Weave — Alternating braids of warm caramel and country black with deep creme highlights add rustic, durable style to any surface. Coordinating Accessories — The Kettle Grove Collection by VHC captures the cozy, rustic feel of modern primitive decor with country black, warm khaki and dark creme designs in a mix of traditional patterns. Primitive five-point stars and crow accent pieces feel at home in traditional country homes and backcountry cabins. Authenticity — Sometimes copied, never duplicated. VHC products ALWAYS feature attached product tags. Premium Construction — with over two decades experience crafting goods for American homes, our items are built to last for years to come. Primitive Decor — traditional style that compliments any primitive or Americana home. Quality Material — made with durable 100% jute for a proper look and feel. Braided Jute — rows of beautifully dyed jute braids. Natural Fiber — provides earthy, relaxed texture and suitable durability. Specifications Material: 80% Jute / 7% Acrylic / 13% Cotton Blend Colors: Country Black, Caramel, Dark Creme Manufacturer Country: India Care: Spot Clean Weight: 24.6 lb Components: 1 x Rug - 60" x 96" 1 x Rug Pad - 58" x 94" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Enhance the look of your home with the Cider Mill Jute Rug Oval. Featuring concentric, mixed braids of burgundy, tan, black, and olive green for a classic country, primitive look. Contains machine stitching that holds the braiding together even with increased wear and tear. Reverses to same as front. Features Premium Construction — with over two decades experience crafting goods for American homes, our items are built to last for years to come. Primitive Decor — traditional style that compliments any primitive or Americana home. Quality Material — made with durable 100% jute for a proper look and feel. Specifications Material: 80% Jute / 7% Acrylic / 13% Cotton Blend Colors: Burgundy, Natural, Olive Green Manufacturer Country: India Care: Spot Clean Weight: 7.2 lb Components: 1 x Rug - 36" x 60" 1 x Rug Pad - 34" x 58" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.  

Adorn the front of your stairs with rustic warmth and primitive charm. The Heritage Farms Star and Pip Oval Jute Rug presents primitive stars among pip berry garland on 100% natural jute. Finished with concentric circles of raven black, burgundy, and mustard tan braided jute along the edge working its way into the center surrounding the decorative stenciling to create a beautiful lasting impression. This classic country jute rug will fit nicely at the foot of your stairs, in front of your entryway door, or placed in front of your kitchen sink to prevent slippage when washing dishes. Features Premium Construction — with over two decades experience crafting goods for American homes, our items are built to last for years to come. Primitive Decor — traditional style that compliments any primitive or Americana home. Quality Material — made with durable 100% jute for a proper look and feel. Specifications Material: 80% Jute / 7% Acrylic / 13% Cotton Blend Colors: Mustard Tan, Burgundy, Raven Black Manufacturer Country: India Care: Spot Clean Weight: 2 lb Components: 1 x Rug - 20" x 30" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.    

Bring a soft primitive touch to any floor with the Kettle Grove Jute Rug. Featuring alternating braids in black, tan, and brown hues, this neutral 20x30 rectangular rug makes for a versatile piece, sure to provide a cozy finishing touch to your decor. The thin jute construction allows for easy placement in front of doors. We recommend using a non-slip rug mat for smooth surfaces such as hardwood floors or tile. Features Premium Construction — with over two decades experience crafting goods for American homes, our items are built to last for years to come. Primitive Decor — traditional style that compliments any primitive or Americana home. Quality Material — made with durable 100% jute for a proper look and feel. Braided Jute — rows of beautifully dyed jute braids. Natural Fiber — provides earthy, relaxed texture and suitable durability. Specifications Material: 80% Jute / 7% Acrylic / 13% Cotton Blend Colors: Country Black, Caramel, Dark Creme Manufacturer Country: India Care: Spot Clean Weight: 2.4 lb Components: 1 x Rug - 20" x 30" * To prevent colors from bleeding do not use chemicals or wet clean this item. A rug pad is recommended to keep your floors safe from color bleeding and abrasiveness of the jute fibers.